Behind The Scenes - The Avalon Collection

Our shoot day began by the ocean at dawn. The Northern Beaches of Sydney provided a gentle backdrop to our much-anticipated Avalon Collection. On Palm Beach, we gathered shells and worked with the most talented creatives we could have imagined.  

Nicole Bentley, one of Australia’s most distinctive fashion photographers, has long been a friend of Printebebe. Her daughter, Aven, has been wearing our pieces since she was tiny. With a shared love of modern elegance, Nicole brought her many years of editorial experience and an intentional, timeless approach to capture our Avalon Collection by the sea. 

From the moment we began planning this photoshoot, Rosie Tupper has graced our mood boards and imaginations. Rosie, too, has often sent photos of her daughter, Mozes, in Printebebe as she has grown. This photoshoot was a coming together of friends. 

Our young models, Aubrey and Maddison, brought an almost tangible joy to the day. Their curious natures were infectious, and they embodied the many reasons why Printebebe began.

We discovered each cosy corner of our storybook beach shack, from daybeds surrounded by bowls of sunbleached coral, to vintage armchairs set amongst hanging curios, overlooking the sea. There were many knowing smiles as Nicole’s camera captured the essence of the collection we would soon share.

So often the creatives behind campaigns such as ours go unmentioned, but here we celebrate everyone who made our day possible.

Photographer: Nicole Bentley

DOP: David Deas

Assistant and Lighting: David Wade

Hair and Makeup Artist: Nadine Monley

Models: Rosie Tupper and daughter, Mozes. Young talents, Aubrey and Maddison.

BTS Content Creation: Amy Hunter

You can discover our Avalon Collection for Women & Children online now. 

With love and gratitude, 

Team Printebebe xx